Who we are

Fashion has always been a passion and the vocation to undertake has turned Gretha Tanganelli Fernandes and Luciana Melo into a reference in the textile import and fashion segment in Brazil.

With a solid background in foreign trade and international relations, Gretha and Luciana make an annual tour of the world’s main textile fairs, besides checking out the International Fashion Weeks in New York, London, Milan and Paris. From Europe, they go to their offices in China, where they create, develop and produce the collections of fabrics, fruit of all the research carried out previously.

These are the productions that periodically reach the distributors and importers that operate in the national market. Some of them arrive in the country addressed to a certain brand or client, such affinity between them.

Gretha has a postgraduate degree in fashion and Luciana has been in the textile market since she was 17 years old, which at first sight can guarantee her technique, but it is necessary to walk among the fabric flags, touch them in her 400 m2 showroom overlooking the Parque da Luz, to understand their unique look of the “girls”, as they are known in the Brazilian market, and makes everything much more special. In this globalized, digital and fast market, is the woman factor, as of the human factor, which undoubtedly differentiates them from other players.

About to complete 15 years and created by the technique of two professionals passionate about the sector and the business that makes the magic of fashion happen, Inovare is the only company that, besides the development of the collection and monitoring of production in China, also offers the structure of inspection, packaging and logistics.

In São Paulo, the company has a structure for creating prints, a color laboratory, a textile engineer, personalized collection development, customs assistance and logistic follow-up.

A company created by women, with all the dedication, look and technique that women’s knowledge can offer. Maybe that’s why, with each collection, there is a great happiness, a desire to see the fabrics transformed into unique pieces that make the fashion wheel spin and the desire of thousands of people come true.